RUNNING EVENTS: To continue to expand Pocari image in sport community, we chose to join in differents kind of running events

1. GARMIN RUN HANOI 2019 – 671 runners

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GARMIN RUN 2019 – The fisrt road running event held by Topas – Owner of the biggest Vietnam Trail Series
Vietnam Mountain Marathon – 1000 runners; Vietnam Jungle Marathon – 1900 runners; Vietnam Trail Marathon – 3500 runners

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Pocari Sweat is an official ion supply drink partner for Garmin Run Hanoi 2019. Setup from 3am, Pocari Sweat was served by cup at 3 water stations including: Start/ Finish Point, WS1, WS2

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PGs served Pocari cup directly for runnes directly at water stations

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Pocari was served at S/F point after the runners finished their race

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Link for event:
http://webthethao.vn/chay/hang-ngan-runner-sai-buoc-tai-garmin-run-hanoi-2019-duoi-cai-lanh-15-do-80019.htm

2. RUN WITH DOG – 100 runners

Beside traditional running events, we corporated with Gymhaus and Up Beat to hold a fun run event which attracted 100 runners and dogs last week.

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We setup a booth to serve Pocari by cup for each runner and gave Pocari bottles when they finished race

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Took place at Walking Street – Hoan Kiem Lake, this event attracted huge attention from tourists, residents so this is a chance for Pocari to expand image and approach new customers

Link for video: https://www.youtube.com/watch?v=2M_yDQzF6YM

3. ALPHA SCHOOL – RUNNING FOR WILLPOWER – 800 runners

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Alpha school is a private school in Hanoi with around 500 students aged 11 – 17 year old. Alpha school is different from state school, they focus on educate solf skills and hold many outdoor activities for students. Running for Willpower is one the most biggest Alpha school’s events. This running event was attracted around 800 participants including students, parents, teachers, …TOTALLY NEW CUSTOMERS FOR POCARI

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By joining this event, we want to create chance to RAISE AWARENESS ABOUT THE IMPORTANT OF HEALTHY HYDRATION for not only students but also their parents through using Pocari Sweat

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Pocari was served by cups at each CP. Students chose to drink Pocari instead of pure water and really like Pocari taste although most of them do not have any idea about Pocari.

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CORPORATE: Combining with giving Pocari bottles directly to officers at their offices, we also find different ways to approach new customers through internal events…

1. TNR COMPANY – 227 people

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AEs team gave Pocari bottles to all executives and introduce about Pocari. Most of them have no idea about Pocari. Some of them show interest in taste of Pocari and ask about price, more information, where they can buy it

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2. Meeting responds to World TB Day organised hosted by National Lung Hospital Vietnam – Around 300 participants

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The conference lasted 2 days from 23rd – 24th March, 2019 with around 300 people who are doctors and working health care.

This is the 2nd event Pocari’s sponsored for National Lung Hospital after End TB Running event last year with 1000 participants

3. Sakura Montessori International School – Launching and Introduce physical activities for kids to parents – Nearly 70 people

Sakura Montessrori Internation School is a kindergarten for children aged 2 to 5 year old. Pocari was introduced to staffs who are working at school and parents

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4. Hanoi University of Mining and Geology – Sport Festival – Nearly 200 people

On Sunday 24th March, 2019, starting from 7am, Sport Festival was held for nearly 200 teachers and staffs working at Hanoi University of Mining and Geology

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We setup booth to serve Pocari by cup during competition and gave bottles at the end of event. Most of them’ve never used Pocari before

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By joining internal events, we can approach new customers who are officers in a effective way They also can feel Pocari after taking part in outdoors activities.