Hanoi Sister Cup is the competition for amateur female basketball players in Hanoi starting from 9/2/2020. This is the 2nd time this competition has been held with 9 teams, one more team than in previous year. Pocari was one of the gold sponsor for this event with Hanoi Buffalo – professional basketball team
Players are female aged 16 – 25 year old. They usually drink pure water and Revive – easy to buy during training. 50% of players know Pocari already but it is not easy to buy Pocari at basketball center
Pocari was put in ice box and placed near each team.
Each match attracted around 100 – 150 participants mainly youngsters 16 – 22 year old
This event is a step for us to approach amateur basketball community in Hanoi such as HBL – The biggest basketball tournament in Hanoi …
2002_ Running Groups
Pocari keep appearing at running events held by running groups in Hanoi to maintain Pocari image in community
Each event attracted around 100 runners from different running groups in Hanoi such as: Ho Lon Runners, Chay 365, VP Iron
Starting from 4am to 8am, Pocari team setup water stations for runners
200220_Ho Lon Run
200229_Hoa Binh Park Runner
Chay 365_Running group
Hosted by admin Long Run Distance Group – with purpose to having 1,000 runners complete full marathon 42km within 4 hours
Many KOLs in amateur running community are members of this running groups
Post in Long Run Distance Group hashtag Pocari in high frequency
Due to Lunar New Year, the number of events in January decreased significantly. We continue to appear in running events and find new apportunities to approach target audience and new sports
200101_VKL Marathon__ 60 runners
VKL is an running group for all runners who are living in Long Bien district, Hanoi. This is one of the most active running group with various activities. This event took place on the first day of 2020 including more than 60 members
2001_ Running groups (Run4slef, Long Run Distance, HDR…)
Run4self – West Lake
Pocari keep maintaining Pocari image in running groups through weekly running events
This weekly running takes place in West Lake attracting around 100 runners on average, almost are newbies.
LDR – Hoan Kiem Lake
Running weekly event hosted by Long Run Distance Group – biggest running group in Vietnam. Take place at Walking Street – Hoan Kiem Lake at 5.00 am every Saturday
Post to thank Pocari in Long Run Distance Group
200128_Run with Gymhaus_200 runners
The first running race to celebrate Lunar New Year hosted by Gymhaus – Fitness Center in Hanoi. This event attracted around 200 runners, ran 01 round West Lake ~ 15km.
Pocari appeared in 03 check points to serve Pocari to runners
200111_High School Best Dance Crew_1000 participants
The biggest dancing event in Hanoi with about 26 dancing groups from 26 high schools in Hanoi. Pocari was official isotionic partner for all paricipants
Introducing Post
200118_DHL International Rugby_500 particpants
The first and international rugby event in Hanoi attracted 15 teams from Vietnam, Laos, France…
This tournament is considered to be a step to develop the sport in Vietnam
Although spring and fall are primer time for races, more events are being added in winter and Pocari continue to exposure Pocari image through running events and activities
191208_Mottainun Run 2019_800 participants
A charity running event took place on 8th December at Walking Street attracted thousand of people in the weekend with the aim of raising funds to support child victims of traffic accidents
Most of participants are officers from corporates in Hanoi, rarely take part in physical activities and new customers for Pocari
The event had a wide range of activities, including flea market, art performances and Pocari setup booth to do sampling and educate participants about Pocari
191215_Terry Fox Run 2019_600 participants
Charity running event hosted by Maple Bear International School to raise fund for TerryFox 0rganization to held cancer patient . This event attracted around 600 parents and children
Most of them have no idea about Pocari before
191215_HDR Marathon_100 participants
Ha Dong Runners – running group including runners who live in Ha Dong district. One of the most active running group in Hanoi with many activities such as weekly training and outstanding result in running event
191222_Hanoi Ultra Trail_ 1200 participants
The biggest trail running in Hanoi hosted by Race Jungle – big organizer in North Vietnam
Pocari appeared as official hydration partners in this race and took part in pre – event activities to introduce Pocari to new customers
HNUT Workshop – Prevent injury
Racekit Pick – up
Race day
Pocari setup 01 checkpoints to give Pocari at finish line
Every Saturday_Long Run Distance Group_ 100 runners
Weekly running event held by Long Run Distance Group at Hoan Kiem Lake to create a community for runners in Hanoi who usually run around Hoan Kiem Lake
Pocari keep supporting to remain image in running activities
Every Sunday_Runforself_100 runners
Runforself – a running community for newbies in running. These weekly running event are taken place at Hoan Kiem Lake, West Lake and Red River at 5.30 am on Saturday and Sunday
Pocari keep supporting for Run4self community to approach newbies from the 1st step
With the purpose to build the habit of using Pocari for children and raise awareness for parents Pocari sponsored for events targeted to children
191207_SSA Cup_120 people
Football league for children aged 5 – 16 year old who are member of Sakura Sport Academy – Japanese Sport Center hosted by ex – professional player.
There were 16 matches in this football leauge including: Sakura Sport Academy students and other football centers in Hanoi
191208_Ander Cup_500 participants
Balance bike competition for children aged 3 -5 year old.
Around 500 participants including parents and children. Each participant was given 01 bottle 350ml and sponsored 50% the amount of Pocari bottles
Pocari setup booth to serve Pocari by cup and sold Pocari directly for customers. Sale volume 04 cases
Other sports: Expand Pocari image to different kind of sportssuch as fitness, yogaand martial sports
191215_Zumba Red Fire_300 participants
The international zumba in Hanoi attracted around 300 participants who are keen on zumba and instructors
191208,22_Fitness Zumba_100 participants
Sponsored Pocari for Group X community to exposure Pocari image
191222_Yoga Winter Festival_400 participants
The biggest yoga event in winter hosted by Huong Anh Yoga Center. Around 400 participants joined this event.
Pocari setup booth to serve Pocari by cup and sold Pocari directly to customers
191228_Martial Competition_500 people
More than 50 athletes from different martial centers in Hanoi parciparted in a competition on Saturday to demonstrate the unique charm of martial arts
Pocari was a exclusive ion supply sponsor and provide Pocari during the event
The 3rd Martial Competition is an open tournament with constestant from centers to compete in 03 of events in different kind of styles such as muay, kick boxing…
These days, there are all sorts of runs every month in many parts of the country. With a purpose to approach running community, Pocari Hanoi appears as many as possible in running events to exposure Pocari image
Besides the big runs, triathlons are also catching on and runners’ clubs have been established.
191109_Sunset Bay Triathlon_500 participants
The first Triathlon (swimming, cycling, running) in North Vietnam held by Long Bien team owner of Long Bien Marathon 2019
Around 300 athletes took part in this race at Tuan Chau, Quang Ninh Province.
Nowadays, triathlon is an increasing trend in Vietnam. Triathlon participation increase significantly in Vietnam. Most of them are officers aged 30 -45 year old, high income due to high races charge ($100 – $200)
By joining this event, Pocari can exposure image and stick to sport community
Pocari appeard in expo and 04 water stations
Expo
Expo
Swimming Water Station
Cycling Water Station
Running Water Station
191110_Run for Heart_ 3000 participants
A charity run held by Gamuda Land Vietnam attracted around 3,000 participants to raise fund for heart disease patients
Most of participants are families and children – new customers for Pocari Sweat
Pocari was served by cup at checkpoints and gave bottles at the finish line
Pocari appeared as silver sponsor for this event
191117_Color Run for Smiles 2019_ 2400 participants
A charity fun run event held by Operation Smiles to raise fund for children to repair childhood facial deformities. So this event attracted more than 2,000 participants mainly corporates, children and families
191117_Kizuna Ekiden_1600 paritipants
The event, co-organized by the Ministry of Public Security and Japan’s Mainichi newspaper, aims to provide traffic safety knowledge, skills and abilities, and protecting children from traffic accidents
According to the organising board, each member of a four-member team runs a distance of 3.4km in a relay race around Hoan Kiem lake.
Pocari setup booth in waiting tents, 01 checkpoints and 01 finish line
Waiting Tents
CP1
CP1
191124_Ekiden 2019_600 paricipants
”EKIDEN” is traditional Japanese sports, borned in Japan about 100 years ago in 1917. This is annual event for Japanese corporates in Hanoi. This year, Ekiden 2019 attracted 70 teams (280 people; 4 people are 1 team) and family members of employees who are working at these companies. Total: around 600 people
Pocari setup 01 checkpoint to serve Pocari by cup and gave o1 bottles at finish line
CP1
Video Clip: Ekiden 2019
Every Saturday_Long Run Distance Group_ 100 runners
Hosted by Long Run Distance Group – the biggest running group in Hanoi. Take place at Hoan Kiem Lake – center of Hanoi. This running attracts hundred of newbies and amateur runners every weeks
Every Sunday_Runforself_Ho Tay_130 – 150 runners
Hosted by Run4self – the most popular running group for newbies with more than 9,000 members
Take place at West Lake. Each participant run 01 round (~17km) with pacer. Pocari appears in 02 checkpoints to serve Pocari by cup for all participants
Nowadays, many internal sporting events are held in corporates to focus on leading a more active and healthy lifestyle. With purpose to introduce Pocari to new customers (high&medium income), we continue to sponsor for internal event to raise awareness of using Pocari for hydration
191116_Information Tecnology Institute Tennis Open_50 participants
An internal tennis event for officers who are working at Information Technology Institute
Around 50 players and supporters took part in this event with nearly 30 tennis matches
191123_VNPT Business Center Internal Sport Event_700 partitipants
Internal Sport Festival including: Tennis, Football, Tennis… attracted around 700 participants
Pocari setup booth to serve Pocari by cup and introduce Pocari to players
Internal running events for newbies who are employees in Samsung R&D
Pocari setup 01 water station also finish point to serve Pocari by cup for all runners
Beside running events and internal sporting events, we expand Pocari iamge to differents kind of sports such as: fitness and yoga…
191109_Renaissance Japan Swimming & Fitness_300 participants
A fitness performance show hosted by Renaissance Japan Swimming & Fitness for all members. Around 300 participants took part in activities related to fitness such as: yoga, zumba, aerocbic, fitdance,..
Pocari setup booth to serve Pocari by cup for all participants
191124_Zumba Alaiba_400 paritipants
Took place at Hoan Kiem Lake – Walking Street, this event attracted a huge attention from residents and tourists
Hosted by Alaiba – zumba center in Hanoi. They were dancing continously during 03 hours.
Pocari setup 01 booth to serve Pocari by cup and gave bottles for participants
191130_Lamita Instructor Day_600 participants
Lamita Dance Fitness is the biggest Zumba Dance Fitness in Hanoi with more then 30 classes in Hanoi. Most of paricipants are women aged 25 – 45 year old, love doing exercise and care about health
This is forth time, Pocari’s sponsored for Lamita with purpose to make people understand and use Pocari frequently
Running events: Not only take part in running events for running community but also Pocari exposure image through charity running events which attract many new customers
191027_Long Bien Marathon 2019_6000 runners
The biggest running event for amateur runners in North. After 3 year, the number of participants increased 3 times more than 2016, 6000 runners compared to 1500 runners.
This is 3rd Pocari has been ion supply drink partner of Long Bien Marathon
There were around 3,000 runners taking part in 5km, 10km distance. Most of them are from big corporates in Hanoi. The others are from around 25 running groups and some of them are from other cities of provinces
Pocari appeared in 11 water stations
Start/ Finish Point
WS1
WS2
WS3
WS4
WS5
WS6
WS7
WS8
WS9
WS10
Picture of water stations
191006_From Long Bien to Boston_30 participants
A workshop sharing the experiment and running technicals by Mr Hung Hai, the most famous runner in running community.
Held by Long Bien Marathon organizer this was an activitie for runners pre – race
Pocari as an official ion supply partner continues to appear in these activities
191024-26_Long Bien Marathon Expo 2019_2812 participants
Lasted in 03 days, Long Bien Marathon Expo was a place for runners to take racekits
There were more than 15 booths from different brands gathering at Savico Mall
Pocari was setup to approach not only runners but also other customers. Sale volume was 20 cases in 03 days
191006_5000 Happy Steps for Cancer Patients_650 participants
A chartiy event for supporting Cancer Patients and raise fund to help difficult situations
Most participants are new customers for Pocari.
Pocari setup 02 checkpoints to serve Pocari by cup and introduce Pocari to customers
191012_Run with Iron Man_483 participants
Run with Iron Man is a part of campaign Wakeup at 4.00am hosted by Ho Chi Minh Communist Youth Union to encourage a healthy lifestyle for youngsters
PGs approached not only participants but also runners around Hoan Kiem Lake
191013_Move with love leaves_1000 participants
A charity event hosted by Vietnam Television to raise fund for difficult situations
It was a good chance for Pocari to exposure image to new customers including adults and parents
Every Saturday_Long Distance Running Group _100 runners
Continue to appear at Hoan Kiem Lake every Saturday with Long Distance Runing Group to maintain Pocari image in running community
Post in group to thank Pocari
191020_Vietcombank Running_519 participants
An internal running event for employees who are working at Vietcombank – big bank in Vietnam with more than 20,000 employees – high income
191026_Toto Run_400 participants
An internal running event hosted by Toto Vietnam – a big Japanese company which produce sanitary ware & system toilets
02 parts: Toto Run (1km; 2km; 6km..) – 300 runners & Toto Staff Day (family games, go fishing…) – 600 participants
Internal Events: approach officers directly
191026,27_Vertid Football_60 participants
Internal soccer event is held by ATD – a global leader in designing, building and servicing critical infrastructure that enablesvital applications for data centers, communication networks.
There 4 teams in this event with around 60 players
Corporates: come and introduce Pocari directly to customers
Method: Get permission to come to office and give Pocari bottles for officers
Osho Advertising Company_48 people
Cuc Phuong Company_72 people
Other sports: keep expanding Pocari through different kind of sports
191018_Wefit_Review fitness studio Prize
Co – branding campaign between Wefit and Pocari to encourage people to come to fitness center and do exercise in Wefit community (~approaching around 400 people)
01 Pocari box ~ 24 Pocari bottle 500ml was given for the Best Impression Review Winner
191020_Zumba Pink Party_150 participants
A charity zumba event to raise fund for Breast Cancer Patients
Keep appearing in zumba community to exposure Pocari image
191020_Push Bike Competition_408 participants
More than 200 kids aged 3 – 6 year old and parents who are living in Ha Dong District coming to join this events
Pocari setup booth to serve Pocari by cup and sponsor 01 Pocari bottle/ kid.
Sale volume: 04 boxes Pocari in this event
Football: do sampling at Hang Day Stadium for Hanoi Fc
Banner Pocari on pitchFC Hanoi bring Pocari before starting match
By sponsoring for Hanoi FC – Champion of the V – league, Pocari take a first step to approach closer to football community in Hanoi and exposure Pocari image to public
Pocari Banner on the pitch
Hanoi FC with many stars who are football players of National Football team attract thoundsand of supporters each match
Pocari setup booth to do sampling at the entry gate
PG Pocari came into stadium to approach supporters before starting match
Quang Hai – using Pocari at a match were captured and broadcasted on Television
Company Internal Events: continue with the direction approaching target customers – high income, food buying decision maker through sport or internal events
190904_Boolympic_80 participants
PG serve Pocari by cup and introduce Pocari directly to customers
People like Pocari and ask more questions about our product
190907_Color Dream 2019_600 runners
Hosted by Vitto Company, this event was held to raise fund for having more school in rural area. Took place in Hoan Kiem Lake, this event attracted a huge attention
Most of participants are not runners, they came from different companies in Hanoi – newbies for Pocari
Pocari was serve at 02 checkpoints and 01 start/ finish point
Each runner was given 01 Pocari bottles at the finish line
190907_Wefit 3 years anniversary_200 participants
Wefit is a platform to connect fitness studios with people. They own fitness community with more than 18,000 members. This was an event for Wefit staffs to celebrate 3 year anniversary
Pocari were served by cup for all participants
190913_FPT 31 Sport Festival_3,000 participants
Annual sport festival held by FPT – a largest information technology service company in Vietnam, nearly 5,000 employees in Hanoi
A festival including outdoor activities – running, singing, dancing. Pocari setup 02 checkpoints on the route and 01 finish point
190914_Tennis VNPT Open 2019_150 participants
A tennis competition held by Vietnam Posts and Telecommunications Group, commonly abbreviated as VNPT, is a telecommunications company owned by the Vietnamese Government , and the national post office of Vietnam and their partners
Pocari setup booth to serve Pocari bottles for all participants
190914 – 15_Coteccon Corporation_400 participants
Annual sport festival held by Coteccons Group – an Engineering & Construction group with nearly 2,000 employees in Vietnam
Sport festival including football, tug, running…
Many people have no idea about Pocari and this is the 1st time they’ve seen and tried Pocari
190922_SOW Run_Wipro
An internal running event hosted by Wipro company for emloyees. They do not usually take part in sport activities – new customers for Pocari
Pocari setup 01 table to serve Pocari by cup at finish line
190922_Run to give_250 participants
A running event hosted by 03 big hotels located in Hanoi such as Sheraton, Mariott,..to raise fund for poor children
This is also an aunnual event for employees who are working in hospitality industry to encourage a healthy lifestyle
190911_Hoa Phat Group_96 participants
Method: Get permission to come to office and give Pocari bottles for officers
Running events: Continue to appear and support for running activities to keep brand position
Every Saturday_Long Distance Running Group _100 runners
One PG keep joining and support for Long Distance Running Group every saturday
190908_Go to school with poor children_350 participants
Held by 5 big running group in Hanoi with purpose to raise fund to build more school for poor children
Most of participants are members of running group and know Pocari through running event. By sponsoring, Pocari strengthen relationship with running group which play vital role in developing running community in Hanoi
190908_SCMV Running Group_60 participants
A new running group including members who are working in Samsung Corporation
Pocari were setup at 02 checkpoints to serve runners
190913_My Dinh Half Marathon_120 runners
One of the big group running in the South of Hanoi with more than 300 members who are living in Nam Tu Liem District near My Dinh Stadium
This group has a clearly plan in training strategy and develop plan of My Dinh Running community
This was the first race staring from 7pm to 11pm. More than 100 runners took part in this event in Mid – Autumn Festival
Pocari was served at 03 checkpoints
190915_Long Bien Marathon Test Route 2019_120 participants
More than 100 runners and pacers took place at Long Bien Marathon Test Route 2019. All of them are long – time runners in running group
Pocari team did not appear in this event due to busy schedule at this week
Runners kept Pocari bottles during test route
190915_Uprace Day_350 runners
Held by VNG – Vinagame – the biggest game company in Vietnam. This event was held to summary the Uprace campaign to raise fund for difficult situations
Pocari appeared in 02 checkpoints
Other sports: Coming back to basketball by sponsoring for 02 events held by Vietnam Baseketball Federation and biggest amateur basketball community in Hanoi. Beside, keep appearing in other sport activities…
190907,08_VBF 3×3 Hanoi Sateline_400 participants
Held by Vietnam Basketball Federation – the official organization designated to manage all basketball – related activities in Vietnam – Chance to approach National team to promote Pocari pre SeaGames 2019
Purpose is to find a winner team to compete with other foreign basketball teams in Taiwan – 16 teams including professional and amateur team
190915_HBL All Stars_1000 participants
A festival for all amateur basketball players in Hanoi hosted by webthethao and amateur basketball community group. These are activities such as: basketball matches, dancing,..
. Pocari had a booth to sell Pocari directly to customers
Thoundsand of supporters came to join in this event. Most of participants are youngsters aged 16- 22 year old
By sponsoring for this kind of event Pocari can take a first step to approach one of the most popular sports in Vietnam
Corporate Internal Events: effective way to deliver Pocari directly to target audience – Officers – who are financial stable and play vital role in food & berverage buying decision.
We’re focusing on big corporates in Hanoi to exposure Pocari image
Vietnam Posts and Telecommunications Group, commonly abbreviated as VNPT, is a telecommunications company, owned by the Vietnamese Government , and the national post office of Vietnam. It is the second-largest company in Vietnam & owns Vinaphone, one of the three largest mobile network operators in Vietnam.
190810_VNPT Performing Art_1470 participants
A performing Art hosted by Vietnam Posts and Telecommunications which took place at Hoan Kiem Lake – Walking Street – High traffic in the weekend
Pocari bottles were put in front of table
Pocari setup 02 booth to serve Pocari by cup and sold Pocari directly to customers (~ 72 btls 350ml)
190818_VNPT Media Tennis_80 participants & VNPT Media Sport Festival_40 participants
Setup 02 booth to serve Pocari by cup and bottles to make them feel function Pocari after taking part in physical activities
190823,26_ VNPT Vinaphone Sport Festival_500 participants
Vinaphone is one of the three largest mobile network operators in Vietnam. This was internal sport event for employees who are working at Vinaphone. There were many kind of sports such as tug, football, aerobic…
Most of them have no idea about Pocari and become curious after the trying Pocari
190828_Boolympic_20 participants
Boo is a popular fashion brand company in Hanoi focusing on youngsters and having many campaigns which focus on lifestyle for teenagers
Running events: purpose to cover every running events in Hanoi, Pocari appear not only in the big events but also support for small running groups to make them become loyal customers and expand Pocari image to newbies
190804_Break HDR Half Marathon_80 runners
A running event which was held the 1st time by HDR – Hadong runners club – the running clubs for people who are living in Ha Dong District. This group has more than 400 members and usually has training classes 2 times per week
Setup 03 water stations to serve Pocari by cup on route
190809,17_Green Star Running_40 runners
Green Star is a running group for residents who are living around Nam Tu Liem District. Training 01 time per week from 4am. Pocari supported for this group during Uprace event – chartiy event to raise fund for poor children. The more km they get the more money will be contributed
Every Saturday_Long Run Distance Group _100 runners
Long Distance Running Group is one of the first running groups in Hanoi with more than 10,000 members.
This group share all information related to running such as: technical running, nutrition, event information… By keep appearing in running event held by LDR in every weekend at Hoan Kiem Lake Pocari can stick to running community and approach newbies
190824_Ho Lon Team Ekiden_70 Runners
A running group located in Thanh Xuan District with about 100 members. They usually run together at Thanh Xuan Park
190811_Long Bien Marathon Ekiden_135 participants
Running event hosted by Race Vietnam team – owner of the oldest and biggest running event in Hanoi – Long Bien Marathon 2019. Pocari will be official ion supply drink partner for this event
20 running groups in Hanoi – 5 members per team from Big Corporations and Running Clubs took part in this event
190818_Agri Run 2019_250 Runners
Agri Run is annual running event hosted by Vietnam Bank for Agricultural and Rural Development. This is the 2nd event after the 1st event in 2018
190825_Family Ekiden 2019_2000 runners
Family Ekiden hosted by MB Agaes Life – Big Life Insurance Corporation. This event attracted around 2000 participants. Most of them are family members and rarely take part in running event. Through this event, Pocari can exposure image and approach more new customers
190811_Yoga for runner_40 participants
Workshop hosted by Ms Nguyen Thu Thuy – Miss Vietnam 1994 to instruct runners Yoga movements to improve running performance
Sport events: Continue to expand Pocari to other sports and introduce Pocari to more new customers
190801_Summer Combo Jump Arena_500 packages
Jupm Arena Trampoline Park Vietnam located in 1a Tang Bat Ho. This is the flagship center in Hanoi. Summer Combo Jump Arena include: entry ticket, socks & 01 Pocari bottle 500ml
By being as the official drink partner of Jump Arena in summer combo, there were customers trying Pocari and make Pocari be popular in Jump Arena. After this campaign, the number of Pocari selling in Jump Arena increased from 20 boxes to 30 boxes per month
California Yoga and Fitness Center is one of the high – brand fitness center with nearly 20 centers in Hanoi. In August, Pocari ketp appearing continuosly in 5 centers to do sampling and introduce Pocari to customers before and after training
190821_Fitness Festival_ California Hang Da_80 participants
190824_California Yoga Fitness Center_Mac Plaza_ Grand Opening_130 participants
190825_Buddy Run Competition_California Long Bien_190 participants
190826_Buddy Run Competition_California Tay Ho_300 participants
190829_Buddy Run Competition_California Times City_165 participants
190810_Lamita Master Class_150 participants
A zumba event hosted by Lamita – Zumba center in Hanoi. Around 150 participants kept dancing in about 2 hour. Pocari served Pocari by cup during event
190811_ SSA 3×3 Fiba Endorsed Tournament_400 players
Hosted by SSA – sport academy since 2009 belong to XLE Group – Owner of VBA – Vietnam Basketball Associtaion Basketball players divided into:2 groups (beginner & elite) & 4 aged groups (U9, U11, U14, U16)
Many of them have no idea about Pocari and this is the first step for Pocari to expand image to baseketball community
190824_Swimming Contest Level Fitness_360 people
A swimming competition held by Level Fitness which is located at Trang An Complex. This event attract many participants with different ages from 10 – 45 year old
Pocari served Pocari by cup during event
190825_Tennis R76VN_100 participants
Tennis event held by people who was born in 1976 in Vietnam. This community has more than 1,000 active members. Most of them are financially stable
Most of them are new customers for Pocari, the others know Pocari before through running event
190821 – 24_Hanoi – Japan International U13 Football Open 2019
International Football Open League including 04 teams: Vietnam: U13 Hanoi FC, U13 Vietel, U13 Than Quang Ninh Japan: U13 Marinos Yokohama – Japan Organized by Department of Culture, Sports and Tourism
Check in Body Goshi Thang Long – Not allow to take photo
13/7/2019
160
Officer
10
Honda Lauching Winner X
13/7/2019
1,110
Youngster
11
Level Fitness Anniversary
13/7/2019
200
Sport Player
12
Testing Honda X
14/7/2019
3,430
Sport Player
13
Lamita on the stage
14/7/2019
278
Children & Family
14
Long Bien Ekiden Challenge
14/7/2019
120
Sport Player
15
Rugby Hanoi 10s
16/7/2019
100
Sport Player
16
Southest Asia Golf team Amateur Championship
24/7/2019
300
Sport Player
17
Nhandan Priting
18/7/2019
60
Officer
18
VNPT Tennis
19/7/2019
150
Officer
19
VNPT Badminton
19/7/2019
150
Officer
20
Daizo Tech Final Matmatch
19/7/2019
60
Officer
21
LDR Runing Morning
20/7/2019
100
Sport Player
22
VNPT Sport Festival
21/7/2019
500
Officer
23
Hoan Kiem Federation Conference
25/7/2019
312
Officer
24
90th Anniversary of Vietnam Trade Conference
27/7/2019
360
Officer
25
LDR Runing Morning
27/7/2019
120
Sport Player
26
Grand Opening Sport Facilities
27/7/2019
150
Sport Player
27
Hadong Open Cup
28/7/2019
540
Children& Family
28
Yoga for runners
28/7/2019
40
Sport Player
Company Internal Events: with the purpose to approach target customers – officers, we continue to take part in internal activities to introduce Pocari directly and make them understand Pocari function
Method: Get permission to come to office and give Pocari bottles for officers
The annual sport festival hosted by VNPT with more than 20 branches last in 02 days. Each team competed in 04 kind of sports: dancing, badminton, tennis, tennis table
Pocari was served during sport festival days and PGs approached participants to explain about Pocari
190713_GP Bank Running_600 participants
More than 600 employees of GP Bank took part in running events. There were 03 distances: 1km; 3km; 5km.
Pocari setup at 01 start/ finish point and 02 water stations
Start/ Finish Point
Water Station 01
Water Station 02
Most of them have no idea about Pocari and this is the 1st time they’ve tried Pocari
190719_Daizo Tec_Final Match_60 participants
A way to approach customers to make them feel Pocari after doing physical exercise and provide knowlegde about hydration
Sport Events: Expand Pocari visual in different kind of sports at the same time to exposure Pocari image and stick Pocari in physical activities
Parkour – Practitioners aim to get from one point to another in a complex environment, without assistive equipment and in the fastest and most efficient way possible. Parkour – a sport people aim to get from one point
The official parkour event to find a champion to join Parkour Championships Asia. Most of participants are youngsters aged 18-25 year old
Beside Street workout, this is a new kind sport we approach to bring Pocari closer to customers.
190707_Aqua Girl Party_80 participants
A fitness event hosted by Hana Giang Anh-hottest KOL in fitness community, more than 700,000 subcribers . This event combine swimming & fitness activities, most of people aged 18 – 25 year old, doing exercise frequently
Pocari was served by cup during event to make them feel and understand Pocari function
A Taewondo competition to find the strongest ones to compete in Taewondo Championship Hanoi aged 8 – 15 year old
Pocari setup 02 booths to serve Pocari for kids and approach their parents to provide knowlegde about hyderation
190713_Level Fitness Anniversary_200 participants
An event was held to celebrate 2nd anniversary of Level Fitness with many activities such as: Lucky draw, zumba, fitness training…
PGs served Pocari by cup for customers and explain about function
190714_Lamita on stage_278 participants
A dance show for kids aged 8 – 12 year old and their parents. They had been performing in 2 hours and Pocari was served by cup and gave bottles at the end of events
190714_Long Bien Ekiden 2019_120 participants
Long Bien Ekiden – a running event attracted almost running group in Hanoi around 20 groups. Pocari continued to appear in this event to define the 1st isotonic brand in running community
190716_Rugby Hanoi 10s_100 participants
A friendly matches between Vietnam Rugby team, Laos Rugby team and Hong Kong Rugby team with purpose to develop activities in Vietnam
By taking a first step in a new kind of sport, we want to build the network from the early stage to corporate in other activities in the future
190724_2019 Southest Asian Amateur Golf Championship_300 participants
The 1st time Pocari ‘ s appeared in a biggest regional amateur golf event.
A total of 98 golfers from 12 countries and territories such as Brunei, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, Papua New Guinea, the Philippines, Singapore, Thailand and host Vietnam competed in the four-day tournament at the Heron Lake Golf Course and Resort, 45km from Hanoi’s city centre.
PGs setup booth at the check in direction to give Pocari directly to golfers
A biggest running group in Hanoi – take place in Hoan Kiem Lake every weekend
Pocari setup as a water station for runners to maintain Pocari visual and keep brand recognition in running community
190727_Grand opening sport facilities_150 participants
On Vietnamese War Invalids and Martyrs’ Day, California Fitness and Yoga Center gave sport facilities for outdoor sports club located in Long Bien
Pocari as a partner of California Fitness was invited to sponsor for this event. This is also the chance for Pocari to bring Pocari visual to new customers and maintain relationship with California Fitness for future event
190728_Balance Bike_Hadong Open Cup_540 participants
Hadong Open Cup – a balance bike competition for kids (aged 3 – 5 year old)
More than 500 people including kids and parents gathered to take part in event, Some of them know Pocari before through Ander Cup 2018& 2019. .
Some parents have knowlegde about Pocari and they feedback that their kids love Pocari and they usually use Pocari for their families instead of soft drinks such as coca, pepsi..
Sponsored 01 bottle/ participants. Sale volume: 96 bottles Pocari 500ml
190728_Yoga for runners_40 participants
A Yoga workshop hosted by Teekiu Fitness to support for running community, This event attracted around 40 runners and Ms Vietnam Nguyen Thu Thuy was one of the instructor for this workshop
Pocari was served for runners during the workshop and stick Pocari image deeply to running community
Other events: Not only in sport activities, we want to bring Pocari closer and simply to expand Pocari visual to youngsters through events which are attracted thousand of young person
190713_Honda Lauching Winner X Music Festival_1,100 participants_Sale volume 534 bottles
Pre event lasted in only 4 hours, most of them were youngsters coming to music festival. Pocari setup a booth to do sampling and sell Pocari directly for customers
More than 500 Pocari bottels were sold in only 3 hours
190714_Testing Honda X Program_ 3,430 participants
Took part in Thong Nhat Park, this event attracted more than 3,000 participants including youngsters, residents
Pocari setup booth to do sampling and sell Pocari, more than 20 boxes ~ 500 Pocari bottles were sold out
Held by FPT Polytechnic – This event attracted 24 companies and more than 200 students. Pocari was serve by cup for participants and gave bottles for companies’ booth camp
190621,23 _Hoan Kiem District Performing Arts_3582 participants
A art competition for companies located in Hoan Kiem district. Took place in Hoan Kiem Lake, Pocari setup booth to do sampling and sell Pocari drirectly to customers
We brought Pocari visuals in front of large audiences – Walking Street attract thousand of people every weekend A art competition for companies located in Hoan Kiem district. Took place in Hoan Kiem Lake . Sale volume: ~ 264 bottles 500ml in 2 days
Beside internal sport events, we connected and came to many companies to give Pocari and introduce directly to customers
Purpose: – Approach employees – medium to high salary / Explain Pocari functions directly to customers
Method: Contact to HR/ Administration Department to get permission/ 01 Pocari bottle/ employee
Time: 15 – 60 mins before lunch break
Vietnam Medical Product Import – Export Joint Stock Company – 48 employees
FLC Group – 48 employees
Pavico Company – 24 Employees
Ecoba Company – ~ 70 employees
Global Property Hanoi – 24 Employees
K System Company – 24 employees
TTS Group – 67 employees
VASCO Audit Company – 96 employees
Genki Campus Center – 12 emplyees
ADT Company – 43 employees
Sport events: Continue to appear and exposure Pocari image in various sport to bring Pocari closer to different sport community
190609_Otofun Running Marathon_650 participants
Hosted by Otofun forum – the biggest auto – mobile forum in Vietnam. This event attrated more than 600 participants. Most of them are officers and thier families
Pocari appeared in 03 water hydration to help people stay hydrated
Pocari was served by cup at water stations
Each runner recieved 01 Pocari bottle after they finished race
190609_Otofun 13_500 participants
Align with Otofun Marathon event, 13th Otofun Anniversary is a event for all members to join in the afternoon to raise awareness about road safety and gather together to join some sport activities such as football, badminton…and visit car dealership
Pocari setup a booth to serve Pocari by cup and introduce Pocari to all participants
190615_Hanoi Rugby Football Club Friendly Match_60 participants
The friendly rugby football match hosted by Hanoi Rugby Football Club. The only and first rugby football club in Hanoi.
This is 2nd time Pocari joined in rugby’s activities to find chances to exposure Pocari image
190629_All Terrain Vehicle Racing_Knock Out the King_300 participants
About 20 racers took part in Knock Out the King. Most of them are male aged 25 – 40 year old divided into 10 teams
Pocari sponsored for all racers in 02 days of the event. PGs setup booth to approached racer directly.
This was a chance to introduce Pocari to new sport community
Pocari continue to appear in Renaissance activities to approach sport players. This swimming competition attrated around 250 kids aged 5 – 14 year old and their parents coming to support
190630_MB Family Fun Run_2500 participants
Hosted by MB Bank (Top 10 biggest bank). This event attracted around 2,500 pariticipant who are officers and their family to come and run
Pocari appeared in 01 venue and 03 water stations
Venue
CP1
CP2
CP3
MB Family Fun Run took place in Hoan Kiem Lake – walking street. This was a chance for Pocari to branding and exposure images in public location in the weekend.
To maintain Pocari image in Zumba community, Pocari appeared in 03 Zumba events to exposure Pocari images and build habit of using Pocari while training and exercising
190611_Zumba Zquad_Master Class_250 participants
Hosted by Zquad – this was a part of asia tour 2019 lead by 2 instructor from France
They were dancing continously in 2 hours. Most of them know about Pocari and also bring Pocari along for hydration
190629_Zumba_Dance Party_40 participants
Held at GX Studio for members of this centers. 40 participants gathered and dance in about 1 hour
PGs setup booth and approached participants directly to introduce Pocari and servered Pocari by during event
190630_Lamita Zumba Master Class_170 participants
Lamita Zumba Master Class was a event for all the members of Lamita Fitness – the largest Zumba community in Hanoi
Pocari setup booth to serve Pocari by cup for all participants
Company Internal Events: To continue to find way to approach officers, Pocari has joined in many different kind of events to reach target customers
By joining internal sport events, Pocari was given to all participants while they were taking part in sport and outdoor activities and need to be hyderated. After that, they could feel Pocari’s functions
190505_ TP Bank – First Step_1200 participants
This is 2nd time Pocari’s sponsored for TP Bank internal running event. In this event, Pocari did not branding too much. Each participant recieved 01 Pocari bottle when they finished race.
190509-10_Hoan Kiem Federation of Labor Sport Festival_300 participants
More than 30 companies located in Hoan Kiem DistrictPocari setup booth to serve Pocari by cup and introduce Pocari for all participants
Most of them have no idea about Pocari. After joining activities, PGs approached customers directly to make them feel Pocari and got many positive reactions
190617-24 Press Cup 2019 – 250 participants
Press Cup is an annual football league for press field in Vietnam hosted by Famlily Vietnam Newspaper with more than 40 teams registed to compete divided into South, North, South West regions. In the North , there were about 19 teams competing in 6 tables. Revive was used to sponsor for this event in the last year and this is the 1st time Pocari’s sponsored for this event.
Pocari is exclusive isotonic sponsor for this league in Hanoi
190520_Phuc Hung Holdings Football League_120 participants
Phuc Hung Holdings football league hosted by Phuc Hung Holdings Construction and organised by Vietfootball owner of HPL& SPL – the biggest amateur football league in Hanoi
This league including 12 teams from braches of Phuc Hung Holdings Contruction. Around 120 participants, mainly male aged 25 – 40 year old
190525_BID Group Sport Festival_150 participants
BID Group Olympic – sport event held for all staffs of BID Group. This event attracted about 150 people joining in different kind of sport such as tabletennis, badminton…
PGs served Pocari Sweat by Cup during events and approached and introduced Pocari directly
190531_Vietnam Air Traffice Management Corporation Sport Festival_300 participants
Internal Sport Event hosted by Vietnam Air Traffic Management Corporation attracted 300 participants from departments of VATMC. People took part in various activities such as badminton, push- up, volleyball…
Pocari team served Pocari during the days of events
Beside internal sport events, Pocari has been joining in official conferences to approach new customers
190605-08_Medipharm 2019_ 3000 participants
The Vietnam International Medical and Pharmaceutical Exhibition (Vietnam Medi-Pharm) started its 26th edition in Hanoi on May 8, with the participation of over 30 countries and territories.
Pocari rent a booth to do sampling to introduce Pocari to visitors and sold Pocari. Sale volume 55 boxes in 03 days. There were about 800 – 1000 visitors each day.
190510_Hanoi Movies Company Limited Conference_120 participants
Pocari bottles were given for all participants when they came to join conference. Participants are all officers aged 25 – 50 year old, with medium to high salary range
250 people who are representatives of companies located in Hoan Kiem District attended this conference. Sponsored 01 bottle for each participant to approach target customer
100 participants who are customers of Level Fitness attending Welcome summer party with various activities such as lucky draw…
Pocari setup booth to do sampling and appoach to introduce Pocari to new customers
Family and children: Summer is coming and there are various activities for kid in summer break.With the purpose to exposure Pocari image and build the habit of using Pocari for hydrated for children and parents, we sponsored for family & children events especially sport events
190512_ AFC Football_250 participants
AFC Grassroots Footbal Day 2019 was an event powerd by Asia Football Conference
Many parents were watching their children playing football
Thanh Luong – Top player of Vietnam National Football Team signed for kids
190512_Children Festival_3300 participants
Held by Hanoi Commnist Youth Union, this festival attracted 5000 children from school located in Hanoi. Pocari Sweat was serve by cup during event
Fire Football Center is a place for kids come to practice and study football. Established since 2015 by Nguyen Hung Dung – Vietnam National Football player, this center has more than 1,000 students.
PGs approached parents to introduce Pocari and explain about the role of Pocari in hydration
190527_Military Kid Training Camp_450 people
Military Kid Training Camp is a place which children have to spend 10 days living in military style with many physical activties
Most of them are from wealthy family and Pocari sponsored for about 300 children and approched parents to introduce Pocari
190527_ Vietnhat Karate Anniversary_120 people
One of the event hosted by Vietnhat Karate Club, attracted 120 participants to come to perform and learn from each other
Pocari sponsored for this event with purpose to stick Pocari image to karate community
190514_Job Recruiment_600 participants
Target to bring Pocari iamge to new customers, we sponsored for this event to approach more than 30 companies and thousand of students
Gave 02 -03 bottles for each company and did sampling for all participants
Teamacth's blog 