HAN ACTIVATION REPORT OF APRIL 2019

List of events

NoEventTimeNo of participantTarget Audience
1BIDV – Smile Run6/4/2019681Officer
2Teekiu Fitness – Wehelptalent13/4/201940Sport Player
3Ecopark Marathon14/4/20194500 Sport Player
4Cali Fitness Festival20/4/2019100 Sport Player
5Ander Cup21/4/2019500Children&Family
6Job Recruitment21/4/20191000Student
7Long Bien Ekiden Team21/4/2019120Runner
8B2B Capital Tower24/04/20191106 Officer
9B2B ICON4 Building 25/04/2019408 Officer
10Hanoi Dragon Indochine Cup27/4/2019400 Sport Player

CORPORATE: Different kind of events which are focusing on apporoaching officers

190406_BIDV RUNNING EVENT_681 runners

An internal running events in BIDV – biggest bank in Vietnam with more than 20,000 staffs

Pocari setup booth at the finish line to serve Pocari by cup for all runners and gave bottles when they finished race.

190421_JOB RECRUITMENT FESTIVAL_~1000 participants



  • ANNUAL RECRUITMENT FESTIVAL JOBS attract more than 50 COMPANIES & THOUSAND OF STUDENTS
Pocari setup booth to introduce Pocari directly to all participants including students and officers

By this activities, we can bring Pocari more closer to corporate category and approach a large of number customers in events

190424_BUILDING EVENT_CAPITAL TOWER (1106 ppl) & ICON4 (408 ppl)

Align with Wefit, Pocari setup booth in the Capital Tower and ICON4 to give Pocari bottles directly to customers who are working at these buildings

1106 Pocari bottles were given directly to people who are working at Capital Tower. Some of them have known about Pocari before and the other are curious and give us some questions about Pocari

Pocari setup booth beside Wefit booth to approach and give Pocari bottles directly to customers

PG approach directly customers to introduce about Pocari. 408 bottles were given during whole day

Most of them have no idea about Pocari and feel curious about our product.

Running events: Continue to appear in running activities to defind Pocari reputation in running community

190421_Ecopark Marathon 2019_4500 runners

EPM is the biggest event in Hanoi with about 4500 runners in different kind of distance 5km, 10km, 21km, 42km. Average age of runner:  28,7 year old – mainly COPORATE, OFFICERS, FAMILY, YOUNGSTERS

Pocari took part in 2 part of events including: EPM Expo to introduce and sell Pocari and EPM Race Day

Pocari booth

Pocari appeared in 14 water stations on the running route to serve Pocari by cup for all runners

  • WT01
  • WT02a
  • WT02b
  • WT02c
  • WT03a
  • WT03b
  • WT05a
  • WT05b
  • WT06a
  • WT06b
  • WT09

Most of runners really enjoy Pocari and recommend that Pocari is the fisrt choice when they take part in running activities

  • Finish Line

192104_Long Bien Ekiden _120 runners

Long Bien Ekiden was held by Long Bien Marathon team – the oldest marathon in Hanoi. This event was one of the activities to promote Long Bien Marathon 2019 (expect 4500 runners) on Octorber, 2019.

All the teams took part in Long Bien Ekiden which were KOLs in running community. Pocari appeared not only in water stations but also sponsor prize for the winners

OTHER SPORTS: With the ambition to exposure Pocari image to more people and make them understand Pocari function, we continue to join in different kind of sports

190414_Wehelptalent Conference_40 people

We help talent is a project hosted by Teekiu Fitness and Czech Embassy Hanoi to raise fund to help youngsters in sports
  • Through this event, we can introduce Pocari to customers who are sport players and care about sport activities

190420_California Yoga and Fitness Center Fitness Festival_100 people

Fitness Festival was held by California and Yoga Center – high end fitness studio. This event took place in MAC Plaza – a new shopping center in Hanoi. Align with California Fitness, Pocari approached new customers who care about health & high salary

190421_Ander Cup_500 people

Ander Cup is the biggest balance bike competition for kid aged 3 -5 year old. Pocari is sponsor for Ander Cup in Hanoi, Hochiminh, Da Nang.

Though this event, we can approach parents and introduce Pocari and build the habit of using Pocari for children

190427_Indo Chine Rugby_400 participants

  • Pocari bottles were given to parents when they sign -in
  • Do sampling by cup during the event

Rugby Indochine Cup was the first internation rugby tournament which took place in Hanoi. There were about 10 teams from Hanoi, HCM, Cambodia, Laos…

Most of them do not know about Pocari. Through this event, we can approach a whole new sport community and bring Pocari visual closer to customers

Pocari Booth
PGs served Pocari by cup during competition

HAN ACTIVATION REPORT 4TH WEEK OF MARCH 2019

LIST OF EVENTS

NoEventTimePeople ApproachTarget Participant
1VTV Move in EDM26/3/2019400Officer
2Renaissance Swimming Contest 30/3/2019250Children&Family
3Military Football League30/3/2019150 Officer
4EPM Running Test31/3/2019150Sport Player
5Street Workout Event31/3/2019400Student

SPORT INTERNAL EVENTS: Approach officers via internal events related to sport activities

  1. 190326_ MOVE IN EDM – VTV BUILDING – ~400 people
  • Dancing Party

Align with Wefit – Pocari sponsored for internal events held by VTV Union Federation for thier staffs. Each participant had to complete challenge and recieved Pocari bottle at the end

Link for event: TV News – 16h 27/03/2019 Starting from 08:25

https://vtv.vn/video/thoi-su-16h-vtv1-27-3-2019-358661.htm?fbclid=IwAR0cgKVDcXAivRf98YX_X64-l2frFze24T0s9HDdJmPJJOHTbWvEVOT2zgM

2. 190331_MILITARY INSURANCE CORPORATION FOOTBALL – DOAN MON STADIUM – 200 people

An internal football events held by Head Office of Military Insurance Corporation Company (MIC) and 7 MIC branches in Hanoi. Starting from 30 -31/3/2019, the league attracted around 200 people from 10 football teams and supporters. Most of them have no idea about Pocari

By sponsoring for this internal activities, Pocari can approach WHOLE NEW CUSTOMERS directly and make them feel Pocari’s tatse and function

SPORT ACTIVITIES: Bring Pocari images closer to various kind of sports

190331_REAISSANCE_SWIMMNG CONTEST_250 people

An annual swimming contest for children aged 5 -12 year old who are members of Japanese Fitness in Hanoi. Around 250 people including children and their parents joined in this contest.

  • Gave 01 bottle/ each participant.
  • Pocari was served by cup during the event

190331_EPM RUNNING TEST_150 people

Ecopark running test route was a preparation for Ecopark Running Marathon 2019 which is a biggest road running event in Hanoi (~4500 runners). This event invited around 150 runners who are KOLs in running community.

Pocari appeared as official isotonic partner for this race and was recognised as reliable and 1st choice isotonic drink in running community

190331_STREET WORKOUT EVENT_~400 people

With the purpose to exposure Pocari image in different kind of sports, Pocari sponsored for Streetworkout community in the Opening ceremony FU event

Took place in FPT University – one of the biggest university in Hanoi, this event attracted around 400 students.

  • Pocari was served by cup during the event and introduce directly to customers

HAN ACTIVATION REPORT 3RD WEEK OF MARCH 2019

RUNNING EVENTS: To continue to expand Pocari image in sport community, we chose to join in differents kind of running events

  1. GARMIN RUN HANOI 2019 – 671 runners

GARMIN RUN 2019 – The fisrt road running event held by Topas – Owner of the biggest Vietnam Trail Series
Vietnam Mountain Marathon – 1000 runners; Vietnam Jungle Marathon – 1900 runners; Vietnam Trail Marathon – 3500 runners


  • Garmin Run 2019 – Hosted by Garmin – the global leader company in GPS navigation technology. This running event attracted many sponsors which are high – end brands in sport field such as Asics (clothes, shoes); California Yoga & Fitness Center …

Pocari Sweat is an official ion supply drink partner for Garmin Run Hanoi 2019. Setup from 3am, Pocari Sweat was served by cup at 3 water stations including: Start/ Finish Point, WS1, WS2

  • Start/ Finish Point
  • WS1
  • WS2
  • From 6am – Nearly 700 runners gathered at Gamuda to join in Garmin Run 2019 and Pocari Mascot was used at warm – up activites to attract runners’ attention

PGs served Pocari cup directly for runnes directly at water stations

Pocari was served at S/F point after the runners finished their race

  • Ms Nguyen Thu Thuy – Miss Vietnam 1994 – A newbie in running also like Pocari

Link for event:
http://webthethao.vn/chay/hang-ngan-runner-sai-buoc-tai-garmin-run-hanoi-2019-duoi-cai-lanh-15-do-80019.htm

2. RUN WITH DOG – 100 runners

Beside traditional running events, we corporated with Gymhaus and Up Beat to hold a fun run event which attracted 100 runners and dogs last week.

We setup a booth to serve Pocari by cup for each runner and gave Pocari bottles when they finished race

Took place at Walking Street – Hoan Kiem Lake, this event attracted huge attention from tourists, residents so this is a chance for Pocari to expand image and approach new customers

Link for video: https://www.youtube.com/watch?v=2M_yDQzF6YM

3. ALPHA SCHOOL – RUNNING FOR WILLPOWER – 800 runners

Alpha school is a private school in Hanoi with around 500 students aged 11 – 17 year old. Alpha school is different from state school, they focus on educate solf skills and hold many outdoor activities for students. Running for Willpower is one the most biggest Alpha school’s events. This running event was attracted around 800 participants including students, parents, teachers, …TOTALLY NEW CUSTOMERS FOR POCARI

  • CP1
  • CP2
  • CP3
  • Start/ Finish Point

By joining this event, we want to create chance to RAISE AWARENESS ABOUT THE IMPORTANT OF HEALTHY HYDRATION for not only students but also their parents through using Pocari Sweat

Pocari was served by cups at each CP. Students chose to drink Pocari instead of pure water and really like Pocari taste although most of them do not have any idea about Pocari.

CORPORATE: Combining with giving Pocari bottles directly to officers at their offices, we also find different ways to approach new customers through internal events…

  1. TNR COMPANY – 227 people

AEs team gave Pocari bottles to all executives and introduce about Pocari. Most of them have no idea about Pocari. Some of them show interest in taste of Pocari and ask about price, more information, where they can buy it

  • They tried Pocari immediately
  • They were curious about Pocari

2. Meeting responds to World TB Day organised hosted by National Lung Hospital Vietnam – Around 300 participants

The conference lasted 2 days from 23rd – 24th March, 2019 with around 300 people who are doctors and working health care.


Deputy Prime Minister Vu Duc Dam

Minister of Health Nguyen Thi Kim Tien

This is the 2nd event Pocari’s sponsored for National Lung Hospital after End TB Running event last year with 1000 participants

3. Sakura Montessori International School – Launching and Introduce physical activities for kids to parents – Nearly 70 people

Sakura Montessrori Internation School is a kindergarten for children aged 2 to 5 year old. Pocari was introduced to staffs who are working at school and parents

Front Office

4. Hanoi University of Mining and Geology – Sport Festival – Nearly 200 people

On Sunday 24th March, 2019, starting from 7am, Sport Festival was held for nearly 200 teachers and staffs working at Hanoi University of Mining and Geology

We setup booth to serve Pocari by cup during competition and gave bottles at the end of event. Most of them’ve never used Pocari before

By joining internal events, we can approach new customers who are officers in a effective way They also can feel Pocari after taking part in outdoors activities.